Magnussen’s management team plan to fend off media requests for the next month while also treading carefully through commercial and sponsorship offers flowing in.
The 20-year-old was back in the pool this week for the first time since his breakout performance at the Shanghai world championships, where he became the first Australian man to win the blue riband 100m freestyle title and led the men’s 4x100m freestyle relay team to a surprise gold medal.
Now rated a hot favourite for Olympic gold, Magnussen admitted he enjoyed the hype that came with his success.
But his managers are keen to shield him from distractions as starts working towards the Olympic trials in April.
“James has returned to training and we are determined to return normality to his life and schedule as it has been very hectic for him since Shanghai,” said Mark Jones of Magnussen’s management group The Sports Group.
“At this point in time we are very focused on James returning to training as he begins his long-term Olympic preparation.”
Magnussen had just one sponsor, Speedo, prior to winning the world title but his performance in Shanghai and obvious marketing potential have attracted heavy interest.
However Jones said there was no rush to cash in on the swimmer’s new-found fame, with the priority on ensuring he is given the best opportunity to succeed in London.
“It is fair to say we have received significant interest in James from both a media, commercial and sponsorship perspective from all over the world,” Jones said.
“We are currently reviewing select opportunities in these areas with no firm decisions made at this time.
“We’ll be carefully managing any sponsorship workload taken up by James to ensure he maintains a sound balance between training, study and other areas for his life.”
Magnussen’s preparation for the Olympic trials is set to include competing at the Queensland state titles in December and January’s Victorian championships.